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When I wrote about Urban Outfitters’ designer collaborations last week, it didn’t really occur to me what a good match UO and Geren Ford are, but check out this sneak peek of the collection.

Geren Ford’s designs are pretty subtle–the silhouettes always speak for themselves and so do the details. These easy dresses, jumpers and tops are no exception; this is one of the few designer collections that doesn’t look like an afterthought. They look like stepped-up Urban Outfitter’s fare.

Pretty cute and pretty perfect for summer. The best thing is that the clothes are moderately priced from around $48 to $128. Not too bad, especially if the quality doesn’t suck. But that’s hard to tell from pictures.

-Valentina

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